Today, everybody wants a website and to acquire a domain name has become a simple and very trivial task. But is it?

Buying and managing a domain name, is not a simple task. One has to consider several marketing implications, and have a plan to protect themselves from competition.

But there is another dimension to the purchase of a domain name. What is the history of this domain name? Has it been used before? And for what reason? Are there similar domain names and what are they used for? What will potential customers see if by visiting your site, they mistype your domain name or extension? What is the .com or .biz version of your domain name used for? A very interesting example from the past was the Whitehouse. The US Whitehouse had the domain name www.whitehouse.gov but they had failed to secure the www.whitehouse.com , a site that at the time was a porn site called ... "First Ladies" !

Contact us, for a discrete and thorough investigation of your current or desired domain names.