Domain Name Forensics Tweet  

Today, everybody needs a website and to acquire a domain name has become a simple and very trivial task. But is it?

Buying and managing a domain name, is not always a simple task. One has to consider several marketing implications, and have a plan to protect themselves from competition.

Did you know that there are at least 1099 different domain name extensions?  These include country specific and industry specific options.

There are also new domain name extensions that are different from what we were used to until now. So we now have options like .coop or .asia .

But there is another dimension to the purchase of a domain name. What is the history of this domain name? Has it been used before? And for what reason? Are there similar domain names and what are they used for? What will potential customers see if by visiting your site, they mistype your domain name or extension? What is the .com or .biz version of your domain name used for? A very interesting example from the past was the Whitehouse. The US Whitehouse had the domain name www.whitehouse.gov but they had failed to secure the www.whitehouse.com , a site that at the time was a porn site called ... "First Ladies" !

Strathclyde Forensics can investigate the past of your domain name, see its associations with past websites and businesses, and prepare a report on the positive or negative reputation of the domain, if it exists. We can also search for the same domain in different countries, and see how that has been used there in the past or is still being used.

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